Newmedica Video Library — Proposed Structure

A proposed video library for the Newmedica website, with the SEO rationale for each part. The numbered markers match the notes beneath each page.

Prepared byFibre Marketing

What this shows

A proposed video library that brings all of Newmedica's videos together in one place, while each video also sits on the page it relates to. The library is built from dedicated pages: a library home, a category page for each condition, and an individual page for every video.

The same structure scales as new videos are produced. Categories are built in phases: a condition gets its own category page once it has several videos, and a single-video condition starts as one video page until it grows.

Key — what each marker means

Each numbered marker on the wireframe is explained in the notes beneath that page
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Structure & UX

How the pages and navigation fit together for visitors.

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SEO & AI benefit

Why the element helps search and AI visibility.

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Phasing

What to build first and what comes later.

Library home — newmedica.co.uk/videos/
Book a private appointmentContact us
NHS patientsPrivate patientsConsultantsHealth professionalsConditions & treatmentsLocations
Home › Videos

Video library 2

Expert explainers, real patient stories and a look behind the scenes, from our consultants across England.

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Filter:3AllCataractsGlaucomaAMDPatient storiesAbout

Browse by category

4

Cataracts

Explainer and patient stories.

/videos/cataracts/ →

Glaucoma

Everything about glaucoma.

/videos/glaucoma/ →

Macular degeneration

Wet and dry AMD.

/videos/age-related-macular-degeneration/ →
 Add later

Oculoplastics 5

One video for now.

starts as a single video page
 Add later

Refractive lens exchange

One video for now.

starts as a single video page

Patient stories

Real patients share their experience.

/videos/patient-stories/ →
Explore
About usPrivate patientsConditions & treatmentsVideos 1Locations
About
Patient storiesCareersNewsContact us
Legal
Privacy noticeComplaintsAccessibility statement
1
Videos linked from the footerThere isn't room in the main navigation, so the library is reached from the footer. It is still a normal crawlable link that passes authority to the library.
2
The library home can rank tooA short intro plus links to every category lets this page rank for "Newmedica videos" and act as the parent of the cluster.
3
Filtering for easy browsingVisitors filter by condition or type on one page. The category pages stay the indexable destinations, so we get good UX without crawl bloat.
4
A category page per conditionEach condition category can rank for searches like "cataract surgery videos" and build real depth, which a single combined page cannot.
5
Built in phasesOculoplastics and Refractive lens exchange have one video each for now, so they start as a single video page (embedded on the condition page) and become a category once there are more videos. This avoids thin pages.
Category page — newmedica.co.uk/videos/cataracts/
Book a private appointmentContact us
NHS patientsPrivate patientsConsultantsHealth professionalsConditions & treatmentsLocations
Home › Videos › Cataracts

Cataracts videos 6

Explainer
Cataracts explained
Watch videoPatient story · Barlborough
John, private cataracts
Watch videoPatient story · Leicester
Glynn, cataract surgery
Watch videoPatient story · Suffolk
Daxa, cataract surgery
Watch videoPatient story · Birmingham
Tasleem, cataract surgery
Watch videoPatient story · Manchester
A family's experience
Watch video
6
One topic per pagePulling the explainer and the cataract patient stories onto one page lets it rank for "cataract surgery videos", while complementing the main cataracts condition page rather than competing with it.
Individual video page — newmedica.co.uk/videos/dry-amd-explained/
Book a private appointmentContact us
NHS patientsPrivate patientsConsultantsHealth professionalsConditions & treatmentsLocations
Home › Videos › Macular degeneration › Dry AMD explained

Dry AMD explained

Key points

7
  • What dry AMD is and how it affects central vision.
  • The early signs and when to seek help.
  • How Newmedica assesses and manages it.
Video transcript 8−

What is dry AMD?

"Dry age-related macular degeneration is a gradual thinning of the macula, the small central part of the retina that gives us our sharp, detailed vision. It usually develops slowly and affects the central vision rather than the side vision."

What are the early signs to look out for?

"People often notice that straight lines start to look wavy, that reading becomes harder, or that they need more light than they used to. If you notice changes like these, it is worth getting your eyes checked."

How is it managed at Newmedica?

"While there is no single cure for dry AMD, we monitor it closely, offer lifestyle and dietary advice, and make sure any change is picked up early so we can act quickly."

Example transcript shown for illustration. The real page carries the cleaned transcript of the actual video, formatted into short paragraphs with the consultant named.

Related: Macular degeneration conditionFind an AMD consultantYour nearest clinic9
Carries VideoObject and FAQ structured data, with the transcript in the markup. Lightweight click-to-play embed for fast page speed.
7
Summary for people and AIA short, visible summary is fast for visitors and is ideal, quotable content for AI answers.
8
Transcript on the pageShown expanded here as an example. The full transcript sits in a drop-down, so it does not interrupt the page but is still in the code for Google and AI to read and quote.
9
Internal linkingLinking each video to its condition, consultant and clinic builds the connected topic cluster that signals authority.
Clinic page — newmedica.co.uk/clinics/barlborough/ (clinic-specific videos sit here too)
Book a private appointmentContact us
NHS patientsPrivate patientsConsultantsHealth professionalsConditions & treatmentsLocations
Home › Our locations › Barlborough

Newmedica Eye Clinic - Barlborough

Patient stories from Barlborough

10
Barlborough patient
John, private cataracts
Watch video
10
Local searchA patient story or consultant video on its clinic page strengthens that location and supports local and Maps results. The video keeps one home in the library and is embedded here too.

Newmedica video library — proposed structure · prepared by Fibre Marketing